- The first beverage in the Hard Seltzer category in the region grew more than 150% in 2022.
- The ARTDs category grew by 11.5% in Costa Rica in 2022, approximately.
Adán & Eva announces the launch of the new Hard Seltzer Lemonades category with two unique flavors: Lemonade Grapefruit and Lemonade Cucumber with a lemonade base. It contains only 100 calories, zero sugar, zero carbs and 5% alcohol by volume.
Adán & Eva was born in 2019 as the first drink in the Hard Seltzer category in Costa Rica and Latin America. In 2022, it grew more than 150% compared to the previous year; and as part of its innovation, it is launching such flavors. Its objective is to meet consumers’ need for a variety of alcoholic beverage options that adapt to their balanced tastes.
Likewise, the ARTDs (ready-to-drink canned alcoholic beverages) category grew 11.5% in Costa Rica in 2022 (compared to 2021); with the Hard Seltzer subcategory being one of the largest contributors to this growth.
“Adán & Eva is a balanced Hard Seltzer, with natural fruit flavor. Given the growing demand of our consumers, we launched the new category Adán & Eva Lemonades with Lemonade Grapefruit and Lemonade Cucumber flavors with a lemonade base, ideal for all those who seek a feeling of freedom, empowerment and want to explore his/her more daring side, with a different option to go beyond and take the risk of doing new and different things,” said Maria Vargas, Regional Brand Manager.
The launch of this innovation in Costa Rica takes place at Mercado La California, where Adán & Eva opens the first On Trade bar (bars and restaurants). Located in a strategic point, it will be part of the nightlife experiences of consumers and will initiate the brand’s expansion in this channel.
The brand, beyond being a leader in its subcategory, seeks to be inclusive and support people’s qualities, being present in different occasions such as a brunch or daytime activity, as well as sophisticated enough for a nighttime activity.
“For all the innovations we offer, we follow FIFCO’s Triple Bottom Line strategy and ESG (environmental, social and governance) criteria by being a zero-sugar product. We are aligned with Goal 5 towards 2025, where every average FIFCO beverage will contain 10 g of sugar or less,” Vargas added.
Adán & Eva is clear that its promises of 0 sugar, 0 carbs and its delicious light flavor will continue to be present in all its creations.
About FIFCO
FIFCO is a beverage and food company with 115 years of history, and operations in Costa Rica, Guatemala, Mexico, El Salvador and the United States, 7 manufacturing plants and 15 distribution centers. It has 3 business divisions: “Florida Beverages” (food and beverages), “Florida Hospitality” (real estate sector) and “Florida Retail” (retail sales). It exports to 18 countries around the world and has a portfolio of 1,500 products.
