Throughout the year, Imperial, the beer of Costa Ricans, has celebrated its 100th Anniversary and to culminate, the brand brings a gift to match.
“We are in the festive season, sharing with our loved ones and it is the perfect time to surprise Costa Rica once again with a unique gift: a collectible so epic, that any adult person would want it under their tree,” explained Andrea Quirós, brand manager.
It is an assembleable figure for adults of the emblematic eagle, which contains more than 1,000 pieces; it is 30 cm high and 15 cm wide.
“We are certain that Imperial fans will be happy with this exclusive gift for adults, and that it is an excellent option to unwind, play and combat daily stress. We will be raffling 100 collectibles,” Quirós added.
The brand recommends its followers to be aware of the different dynamics in social networks and physical activations to participate for “the last gift for the 100th Anniversary”.
This gift is part of Imperial’s celebrations, since in July the doors of the brewery were opened for people to learn about the brewing process, in August they launched “Stories to celebrate”, a campaign that, with 50 designs on its beer cans, captured stories, places and moments that have defined the history of the brand and Costa Rica. It also organized 99 parties in the 7 provinces and on December 14 was the 100th, with national and international singers.
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