- The “toughest cooler in the country” will be raffled off among those who love and enjoy Pilsen
A one-of-a-kind cooler, equipped like few. This is the latest innovation from Pilsen, the brand known for promoting good times among buddies.
“Hieleneitor” features front and rear lights, 4×4 traction tires, metal rims, a bottle opener, capacity for 48 beers plus ice, remote control, and USB and Type-C cell phone chargers. It climbs hills, crosses over rocks and rough paths.
“We know that on any outing with friends—whether to the beach, the mountains, or on a long road trip—there’s always one buddy who ends up carrying the beer cooler. ‘Hieleneitor’ takes care of that, but it also makes the trip much more fun. Because driving a remote-controlled 4×4 cooler loaded with beer is an experience in itself,” said Fabián Loría, manager of Pilsen.
The cooler is part of the Compas a prueba de todo (All-Weather Buddies) campaign, featuring three new special edition collectible cans. People over the age of 18 can get them at all points of sale throughout the country. When they purchase them and register their receipt at www.pilsencr.com/apruebadetodo, they will participate in a raffle to win the “Hieleneitor.” The promotion ends in June and there will be one winner.
For more information about the campaign, visit the brand’s website and social media pages.
FIFCO promotes smart consumption and celebrating in moderation. What is most important is to enjoy consciously, look after your health, and take care of others. Alcoholic beverages are for adults only.
