Water management and climate action: Pillars of FIFCO’s environmental strategy
In a global context marked by the effects of climate change and the effective management of water sources, FIFCO reaffirms its commitment to responsible environmental management, focused on two fundamental pillars: the protection of water resources and climate action. As part of the commemoration of World Water Day (March 22) and World Climate Day (March […]
FIFCO strengthens its commitment to biodiversity through high-impact initiatives
In the framework of March 21, International Day of Forests, FIFCO reaffirms its commitment to sustainability and environmental conservation through initiatives that strengthen biodiversity and restore key ecosystems in its areas of influence. The company has implemented strategies of reforestation, environmental education and ecological connectivity that not only protect urban forests, but also contribute to […]
Reserva Conchal brought together more than 150 empowered women who participated in the Kivelix Trophy Kölbi
Costa Rica’s most important women’s mountain bike competition, held on March 7, 8 and 9, concluded with resounding success. With the participation of 152 cyclists, Reserva Conchal in Guanacaste reaffirmed its commitment to sport and women’s empowerment in the context of International Women’s Day. The weekend began on March 7 with an exclusive women’s empowerment […]
FIFCO reported record operating profit and all-time high dividends during 2024
2024 was a year of solid financial and sustainability results for FIFCO. These reflect the strategies implemented to strengthen its leadership and consolidate its sustainable growth. During this period, FIFCO achieved historic levels of operating profit, EBITDA and dividends, reflecting management focused on financial strength and operational efficiency. In addition, its results in Sustainability allowed […]
Mass volunteering allowed firebreaks in Barra Honda National Park
Guanacaste demonstrated, once again, its commitment to the conservation of its protected areas. On March 1, dozens of volunteers came together to strengthen the defense of Barra Honda National Park against forest fires, participating in the 2nd Mass Volunteer Event for Forest Fire Prevention. The event, promoted by Reserva Conchal, FIFCO’s hospitality division, in collaboration […]
Tropical introduces Pedro, the new brand ambassador
With a fresh and authentic image, the beverage brand celebrates its connection with nature and health. With 22 years of leadership in the iced tea market, Tropical, an iconic brand in the Costa Rican beverage sector, is refreshing its image to reflect its commitment to evolving the tastes and preferences of its consumers and introducing […]
DesafI.A Pepsi comes to Costa Rica to transform the consumer experience through artificial intelligence
Can artificial intelligence give an opinion on consumers’ likings? Pepsi®, together with the technology solutions company Becoming Mode, developed SonI.A, an advanced artificial intelligence tool that evaluates consumer preferences through an innovative multisensory system. By incorporating this new technology, the brand launched a renewed version of its iconic 1975 Pepsi Challenge, DesafI.A Pepsi, capable of […]
The evolution of energy drinks: Maxxx Energy presents its new line with functional benefits
–New formula includes ElevATP and L-Carnitine that will help you improve your performance, favoring a faster muscle recovery. Maxxx-Energy, the country’s energy drink brand, announces the launch of its new product line without sugar, zero calories and with functional benefits (ElevATP and L-Carnitine) for all consumers who lead an active lifestyle, are looking for an […]
Pepsi inspires fashion design students with “Sed de Fashion” contest
With the objective of empowering the talent of design students at Universidad LCI Véritas and Universidad Creativa, Pepsi launched the SED DE FASHION (Thirst for Fashion) initiative, an opportunity for young people to design various marketing items inspired by Pepsi. The new collection -designed by students- is part of the introductory stage of the campaign A […]
Costa Rica makes available to the scientific community the model that made possible returning 36,000 shells to their place of origin
The open-source model emerged as part of the actions developed for the “De vuelta a casa” (Back Home) project, which aims to mitigate the impact caused by the collection of shells and restore the ecological balance on Costa Rican beaches. To mitigate the environmental impact of the massive extraction of seashells, FIFCO with its Imperial […]
