{"id":18278,"date":"2023-03-30T11:49:04","date_gmt":"2023-03-30T17:49:04","guid":{"rendered":"https:\/\/www.fifco.com\/?p=18278"},"modified":"2023-03-30T11:58:13","modified_gmt":"2023-03-30T17:58:13","slug":"adan-eva-launches-its-new-lemonades-category-with-grapefruit-and-cucumber-flavors","status":"publish","type":"post","link":"https:\/\/www.fifco.com\/en\/adan-eva-launches-its-new-lemonades-category-with-grapefruit-and-cucumber-flavors\/","title":{"rendered":"Ad\u00e1n &#038; Eva launches its new Lemonades category with grapefruit and cucumber flavors"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>The first beverage in the Hard Seltzer category in the region grew more than 150% in 2022.<\/li>\n\n\n\n<li>The ARTDs category grew by 11.5% in Costa Rica in 2022, approximately.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Ad\u00e1n &amp; Eva<\/strong> announces the launch of the new Hard Seltzer Lemonades category with two unique flavors: <strong>Lemonade Grapefruit<\/strong> and <strong>Lemonade Cucumber<\/strong> with a lemonade base. It contains only 100 calories, zero sugar, zero carbs and 5% alcohol by volume.<\/p>\n\n\n\n<p>Ad\u00e1n &amp; Eva was born in 2019 as the first drink in the Hard Seltzer category in Costa Rica and Latin America. In 2022, it grew more than 150% compared to the previous year; and as part of its innovation, it is launching such flavors. Its objective is to meet consumers&#8217; need for a variety of alcoholic beverage options that adapt to their balanced tastes.<\/p>\n\n\n\n<p>Likewise, the ARTDs (ready-to-drink canned alcoholic beverages) category grew 11.5% in Costa Rica in 2022 (compared to 2021); with the Hard Seltzer subcategory being one of the largest contributors to this growth.<\/p>\n\n\n\n<p><em>\u201c<strong>Ad\u00e1n &amp; Eva<\/strong> is a balanced Hard Seltzer, with natural fruit flavor. Given the growing demand of our consumers, we launched the new category <strong>Ad\u00e1n &amp; Eva Lemonades<\/strong> with <strong>Lemonade Grapefruit<\/strong> and <strong>Lemonade Cucumber<\/strong> flavors with a lemonade base, ideal for all those who seek a feeling of freedom, empowerment and want to explore his\/her more daring side, with a different option to go beyond and take the risk of doing new and different things,&#8221; <\/em>said Maria Vargas, Regional Brand Manager.<\/p>\n\n\n\n<p>The launch of this innovation in Costa Rica takes place at Mercado La California, where <strong>Ad\u00e1n &amp; Eva<\/strong> opens the first On Trade bar (bars and restaurants). Located in a strategic point, it will be part of the nightlife experiences of consumers and will initiate the brand\u2019s expansion in this channel.<\/p>\n\n\n\n<p>The brand, beyond being a leader in its subcategory, seeks to be inclusive and support people&#8217;s qualities, being present in different occasions such as a brunch or daytime activity, as well as sophisticated enough for a nighttime activity.<\/p>\n\n\n\n<p><em>&#8220;For all the innovations we offer, we follow FIFCO&#8217;s Triple Bottom Line strategy and ESG (environmental, social and governance) criteria by being a zero-sugar product. We are aligned with Goal 5 towards 2025, where every average FIFCO beverage will contain 10 g of sugar or less,&#8221; Vargas added<\/em>.<\/p>\n\n\n\n<p><strong>Ad\u00e1n &amp; Eva <\/strong>is clear that its promises of 0 sugar, 0 carbs and its delicious light flavor will continue to be present in all its creations.<\/p>\n\n\n\n<p><strong>About FIFCO<\/strong><\/p>\n\n\n\n<p>FIFCO is a beverage and food company with 115 years of history, and operations in Costa Rica, Guatemala, Mexico, El Salvador and the United States, 7 manufacturing plants and 15 distribution centers. It has 3 business divisions: \u201c<em>Florida Beverages<\/em>\u201d (food and beverages), \u201c<em>Florida Hospitality<\/em>\u201d (real estate sector) and \u201c<em>Florida Retail<\/em>\u201d (retail sales). It exports to 18 countries around the world and has a portfolio of 1,500 products.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ad\u00e1n &amp; Eva announces the launch of the new Hard Seltzer Lemonades category with two unique flavors: Lemonade Grapefruit and Lemonade Cucumber with a lemonade base. It contains only 100 calories, zero sugar, zero carbs and 5% alcohol by volume. Ad\u00e1n &amp; Eva was born in 2019 as the first drink in the Hard Seltzer [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":18272,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-18278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.fifco.com\/en\/wp-json\/wp\/v2\/posts\/18278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fifco.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fifco.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fifco.com\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fifco.com\/en\/wp-json\/wp\/v2\/comments?post=18278"}],"version-history":[{"count":2,"href":"https:\/\/www.fifco.com\/en\/wp-json\/wp\/v2\/posts\/18278\/revisions"}],"predecessor-version":[{"id":18282,"href":"https:\/\/www.fifco.com\/en\/wp-json\/wp\/v2\/posts\/18278\/revisions\/18282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fifco.com\/en\/wp-json\/wp\/v2\/media\/18272"}],"wp:attachment":[{"href":"https:\/\/www.fifco.com\/en\/wp-json\/wp\/v2\/media?parent=18278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fifco.com\/en\/wp-json\/wp\/v2\/categories?post=18278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fifco.com\/en\/wp-json\/wp\/v2\/tags?post=18278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}